If you’re hoping to boost your online traffic with banner ads, you may be asking yourself: how can I create web banner ad design that people will want to click on? Web banner design focuses on the systematic creation of effective banner ads through the careful application of basic design guidelines. In this article we’ve put together all the information you need to create successful web banner designs.
What is web banner design?
Web banner design is among the most prolific forms of marketing used in today’s online world and comes in all shapes and sizes. Web banner design is all about creating the most clickable banner ads possible.
Banner ads are advertisement images embedded on web pages that showcase a product or brand and link to the advertiser’s website. Most companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand
How do you design great banner ads?
So, how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads.
1. Use the most effective, standard banner sizes
According to Google Adsense, the most successful standard banner sizes are:
- 728×90px — Leaderboard
- 300×600px — Half Page
- 300×250px — Medium Rectangle
- 336×280px — Large Rectangle
2. Place your banner ads correctly
Purchase space on a website where your design will be featured above the fold and close to the main content of a page.
Interstitial Push3. Maintain hierarchy
Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components:
